WHAT DOES UNITRU DO?
Our story began when UniTru Co-founder, Eric, found himself answering questions from families visiting Penn State. Despite having gone on the Penn State sponsored tour, they were still left with unanswered questions. After talking to these families, Eric realized that universities weren't doing enough to provide applicants with the information they needed.Eric met our other co-founder, Jordan, an international student from Senegal and Dubai who had dealt with the same problem. Jordan, like many international students, was not able to visit the university in person.UniTru was created to offer virtual live and pre-recorded tours that make information accessible to anyone, whether they can access the universities' campus or not.
HOW DID I APPROACH IT?
When approaching a design project, I gather information about the client's goals, brand identity, and target audience. I conduct research, brainstorm and refine initial concepts through feedback and collaboration with the client. I prioritize factors such as accessibility, responsiveness, and optimization for search engines to create a design that supports the client's goals and provides an exceptional user experience.
The Techbnb website redesign was a success, resulting in increased engagement and bookings. Our custom search and payment processing improved user experience, and the responsive design ensured optimal performance. The updated design reflected Techbnb's brand, creating a cohesive look across platforms. A thoughtful design process led to a successful product that met the client's goals and exceeded expectations.